Branding J*TECH
J*TECH is a registered trademark of Steady Flying Enterprise Co., Ltd. in Taiwan (Registration in June, 2001). The armed force is behind the branding of J-TECH is in two folds: In design/manufacturing and in marketing services.
- 1
Design/manufacturing: J-TECH wants its end users to feel at the moment when they put on J-TECH branded gears; they can feel a well balanced touch in both ergonomics and performance, with no compromise between the two. This is because J-TECH understands how one can survive the critical battlefield experience where one can only protect one’s life by the quality of the tactical gears he or she’s wearing. J-TECH would only fabricates such gears under a combination of (I) the best money-can-buy material, and (II) the most experienced sewing workers that are available in Taiwan to meet each specific military standard through strict quality control of every shipment.
- 2
Marketing services: Backed up by its design and manufacturing staff, J-TECH’s product family would make good use of major professional trade shows and around-the-clock website presentation (www.tacticljtech.com) to increase the publicity of its branding name to the global audiences. The marketing and sales team bearing the same J-TECH, which is a winning combination, would provide tailor-made customer services in supporting their needs, before and after each sales.
Other than the above main line business, Steady Flying has also taken notice of the potential market of general outdoor activity equipment, where many enthusiasts require no less quality gears than the military. J*TECH’s branding team will soon expand its position into this recreation field with the latest multi-purpose products.
